Paid Social Marketing Manager - Boston Massachusetts

Company: Chewy
Location: Boston, Massachusetts
Posted On: 05/03/2024

Our Opportunity:
Chewy is seeking a highly motivated, goal oriented and analytical Paid Social Marketing Manager to join our exciting and fast paced company in Boston (MA), Seattle (WA), or Plantation (FL).
As a Paid Social Marketing Manager you will be responsible for creating, managing and optimizing paid social campaigns across multiple social platforms. You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, build new ones, develop creative strategy, and brief the creative requirement.
You will prioritize the most scalable opportunities and through testing and iteration, accelerate customer awareness, and with innovative upper, mid, and lower funnel campaigns. You must learn quickly, move fast, quickly run, analyze experiments, and make decisions prioritized by business impact. You will need the right balance of marketing and technology experience, as well as business judgment and technical aptitude.
What You'll Do:

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  Own project work and support key projects owned by team members across the Boston (MA), Seattle (WA), and Plantation (FL) offices for driving the full funnel campaigns across Meta, Youtube, TikTok etc.
  
  
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  Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation and experimentation.
  
  
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  Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across search marketing tactics.
  
  
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  Keep our paid social campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights.
  
  
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  Test and optimize upper, mid and lower funnel budgets, campaign structures, objective, and creatives.
  
  
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  Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.
  
  
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  Build new relationships and work in parallel with other disciplines at the company.
  
  
  What You'll Need:
  
  
  
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    Bachelor's degree or higher in marketing, digital marketing or a related discipline
    
    
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    4+ years of experience in paid social campaign management across upper, mid and lower funnel campaigns, preferably ecommerce or similar industries.
    
    
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    Understanding of Meta platform, different optimization, new feature launches.
    
    
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    Experience with always on test and learn model on paid social media.
    
    
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    Experience with analytics platforms, working with large dataset to gain insights and make confident recommendations.
    
    
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    Intermediate experience in Microsoft Excel
    
    
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    Strong communication mathematical, and analytical skills (written and verbal)
    
    
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    Experience with A/B and multivariate testing and specific actions taken as a result.
    
    
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    Ability to effectively work together with marketers, product managers and engineers alike.
    
    
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    A tenacious attitude for learning and taking on new challenges, and entrepreneurial / self-starting mentality
    
    
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    Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks
    
    
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    Flexibility for periodic travel
    
    
    Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com .
    Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com .
    If you have a question regarding your application, please contact HR@chewy.com .
    To access Chewy's Customer Privacy Policy, please click here (https://www.chewy.com/app/content/privacy) . To access Chewy's California CPRA Job Applicant Privacy Policy, please click here (https://chewyinc.phenompro.com/us/en/privacy-policy) . More...

        

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