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Consumer Marketing Manager - Overland Park Kansas
Company: T-Mobile USA, Inc. Location: Overland Park, Kansas
Posted On: 05/02/2025
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! Job Overview The Consumer Marketing Manager is responsible for insulating our base customers and consumers through marketing and communications strategies that drive revenue and retention. This person works cross-functionally to communicate T-Mobile offers, plan changes, and enterprise wide initiatives in a way that is thoughtfully designed and perfectly implemented based on the consumer journey(s) and business objectives. This role is responsible for developing Go-To-Market strategies factoring in market dynamics, consumer experience(s) and journey(s), competitive actions, and company priorities across total Omni channel. This role works with cross-functional teams such as Consumer and Market Intelligence and Insights, Acquisition, Integrated Marketing, Creative, Program Management and Operations to define and implement campaigns supporting the strategic vision. This is an extraordinary opportunity for someone who lives to get results in a fast paced environment. The ideal candidate is detail oriented, agile, strategic yet can implement, analyze, and innovate. Executive presence is required to both present opportunities and results to senior leadership. This role is available in Bellevue, WA or Overland Park, KS and offers three days a week in person collaboration! Job Responsibilities: - Complete quarterly offers partnering with operations, supply chain, finance, messaging, product management, analytics, consumer insights, pricing and more. The role requires strong cross functional partnership across the enterprise to ensure detailed execution of offers in market and performance management.
- Assist with the development and implementation of quarterly marketing plans for the Postpaid portfolio. Requires extensive planning management including analysis of customer insight and business performance, development of promotional offers and brand value proposition and performance management in quarter.
- Responsible for seeing opportunities based on competitive landscape, business performance and customer pain points. Provides strategic recommendation on offers and programs to gain new customers.
- Assists with the management of quarterly business performance including results, preparing contingencies and development iterations of the plan in a competitive environment.
- Develop marketing communication materials for senior leadership sharing a customer-centric story.
Education and Work Experience: - Bachelor's Degree in related field
- Master's/Advanced Degree (Preferred)
- 4-7 years Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods. (Required)
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