Director of Product Management, Retail Media - Activation - Melrose Park Illinois

Company: Epsilon
Location: Melrose Park, Illinois
Posted On: 04/15/2024

Job Description

The Director of Product Management has a strategic leadership role as part of the Capabilities product management team. The role will lead the Activation team, responsible for driving innovation and delivering new features in the RMN (Retail Media Network) ad creation and ad management space primarily around our self-service platform. The Activation team is one of 3 of the Capabilities product management teams responsible for delivering our RMN offering. Reporting directly to the SVP of Product Management (Capabilities), the ideal candidate will be a team leader with deep experience in product management and a passion for building workflow-based software.

Responsibilities

• You will be responsible for leveraging product-led growth (PLG) principles to create product experiences that help our customers understand the value of retail media, create sustained habits of product usage, and ultimately drive conversion and expanded usage of the product.
• You will work closely with Engineering, Design, Product Marketing, Product Verticals, Pre-sales, and Product leadership to ensure the defined growth, product outcomes, and customer satisfaction goals are met.
• Own strategy for activating new users within the self-service platform with lots of use cases serving multiple personas (advertiser, internal, retailer, agency)
• Talk to users on a weekly basis, learning about their needs and pain points.
• Own the discovery and delivery of your product initiatives.
• Stay up to date on PLG best practices and methods.
• Drive product delivery with agility, well-written documentation, and clear communications.
• Partner with the Product Verticals team to identify the most impactful opportunities for improvement, prioritize product initiatives, and define success.
• Collaborate on data-informed experiments to validate your team's hypotheses.
• Partner with the Product Verticals team to marry quantitative and qualitative insights to glean important product insights from the market, customers, and competitors.
  Experience
  
  
  • Experience with AdTech and ad-serving technology such as Google Ad Manager
  • Understanding the key principles of Search Advertising and keyword management
  • Experience in working with best practice UI/UX design
    
    Additional Information
    
    About Epsilon
    
    Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit
    
    When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
    
    
    • Our Culture:
    • Life at Epsilon:
    • DE&I:
    • CSR:
      Great People Deserve Great Benefits
      
      We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
      
      Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
      
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