Marketing Manager - Tampa Florida

Company: MattLaw
Location: Tampa, Florida
Posted On: 04/26/2024

Benefits:
401(k)
401(k) matching
Competitive salary
Health insurance
Paid time off
To learn more from our founder and Managing Partner about MattLaw - and the next steps in applying for this position, please call 813-628-8529 (MATTLAW).
ABOUT US
MattLaw - is a team of Tampa area injury lawyers led by Matt Powell, who has protected thousands of victims and their families for over 35 years.
MattLaw - protects the most vulnerable of our society, people who can't protect themselves, children, and the elderly. Mothers can't control what the doctors, nurses, and hospitals are doing during the birth of their child, they place their trust in these professionals, and occasionally they are betrayed resulting in a child born with cerebral palsy. Children are unknowing victims of dangerous products, predatory coaches, religious leaders, or unsafe playgrounds. Our elderly are unable to protect themselves in nursing homes that are understaffed or potentially unsafe. We are active in helping to keep kids safe by sponsoring local charity events throughout the Tampa Bay area where we give children free bicycle helmets and other bicycle riding safety equipment.
SUMMARY: The Marketing Accountability and Quality Control Officer at MattLaw - is responsible for overseeing the entire marketing department. This responsibility includes managing the organization's marketing strategy, creating a comprehensive marketing plan, and continuously assessing the strategy and plan for both effectiveness and ROI. The marketing strategy and plan should be used to plan, coordinate, and direct all marketing efforts.
This position requires a high degree of understanding of advertising, marketing, websites, website SEO, copyright, television, trademark, event planning, community involvement, publishing, and art team supervision.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Managing the organization's marketing strategy and comprehensive marketing plan
Communicating the marketing plan to both internal staff and external partners
Coordinating marketing campaigns from beginning to end
Creating and managing advertising and promotional campaigns
Conducting competitor research to stay current on trends
Researching the demand for MattLaw's services
Creating and maintaining a successful brand and image that attracts clients to MattLaw
Identifying potential clients or marketing opportunities where there is a need
Organizing events from start to finish, including ordering swag
Overseeing social media marketing and content marketing
Sending all advertising material to FL Bar Associating for approval and tracking progress
Quality control of all media
Tracking marketing activities and evaluating effectiveness
Oversee the Intake process
Act as "secret shopper / client" to test the intake process to find holes in our workflows.
ADDITIONAL DUTIES INCLUDE:
Creating, maintaining inventory for firm
Maintaining client birthday list and sending birthday cards
Planning and scheduling employee functions
EXPERIENCE AND SKILLS REQUIRED:
Bachelor's Degree in Business Administration, Marketing, or a related field
Minimum of 5 years of experience running a marketing team, preferably in a legal or professional services setting
Experience with digital marketing forms such as social media marketing and content marketing
Professional in punctuality and appearance
Excellent leadership and management skills
Strong analytical and problem-solving skills
Exceptional communication and interpersonal skills
Proven ability to manage budgets
Ability to work well under pressure and manage multiple projects simultaneously
Proficient in Microsoft Office, Google Docs, Instagram, Facebook, Google Accounts, Later More...

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