|
VP, Marketing & Communications - Washington DC
Company: Inspiration Mobility Group Location: Washington, DC
Posted On: 05/03/2024
Location: Washington, D.C., however, this role is remote eligible for the right candidate.Our in-office team comes together to collaborate in our Dupont Circle office Tuesday through Thursday and works from home Monday and Friday.To Learn More:Listen to podcast with our CEO, Josh Green,and Molly Wood, which does a great job explaining where our business is today and how our mission advances the EV revolution.About Us:Inspiration Mobility is the first Electrification AcceleratorTM - a company wholly committed to driving decarbonization in North America through electrification. Inspiration provides tailored, turnkey that enable our customers and partners to achieve their business and sustainability goals as quickly as possible, with minimal risk. As the only EV-first Fleet Management Company (eFMCTM), Inspiration is your one partner to simplify fleet electrification - delivering vehicle leasing, EV-first fleet management services, and fully financed charging solutionsYour Mission:As our VP of Marketing and Communications, your mission is to create and lead a world-class integrated marketing and communications function that distinguishes our unique value proposition, breaks through the clutter, and drives sales through all stages of the customer buying process. You will create a complete marketing and comms strategy and ensure you and your team are executing on it so that it delivers exponential ROI.You'll work across our various teams to expertly execute strategies, using a wide variety of tactics, that capture current market opportunities while seeing around corners to keep us ahead of the game.Other Things to Know:You will manage a 3-person team in addition to our external design and PR agencies. You will report to , our SVP of Revenue.The Legacy You'll Leave:As a result of your time in this role, you strengthened our market position as a leader in fleet electrification, charging infrastructure, electrification finance, and decarbonized investments. Through your own work, and by managing a high performing marketing and communications team, you distilled our unique, end-to-end set of offerings into simple and compelling marketing collateral, communications, and hyper-targeted campaigns and sales collateral that demonstrably grew our customer base and investor awareness.Your work helped our prospective partners, investors, and customers better understand who we are, what we do, and drove them to engage with and buy from us.As a result, you were able to help decarbonize the planet in our collective effort to fight climate change.Outcomes You'll Deliver: - Develop goals/OKRs/KPIs for your team and regularly track progress against them while ensuring you're in sync with what our Executive Team needs from you
- Effectively manage your small team and catapult them to the next level
- Advance our reputation as a market leader in fleet electrification and charging infrastructure development, including with the investment community interested in investing in, owning, and financing decarbonization assets
- Dramatically increase the volume and quality of our leads, delivering high-probability potential customers to our sales team
- Develop targeted, integrated marketing and communications activities directed towards our various audiences (i.e., fleet managers, procurement/finance leaders and CFOs, chief sustainability officers, vehicle OEMs, real estate owners, and climate tech and infrastructure investment fund managers)
- Build out a trackable marketing growth engine and ensure strong ROI and CPLs (cost per lead) for all paid marketing and communications activities
- Set a new standard for collateral and creative output, developing industry and buyer-specific content that effectively increases our presence on a content calendar and efficiently supports the account-based marketing and ad-hoc needs of our sales team
- Partner closely with our PR agency (which you will lead identifying) to ensure they execute their project scope which includes: development of an integrated marketing communications strategy, implementation of ongoing communications activities regarding earned, owned and paid media, and attainment of high visibility opportunities such as speaking engagements and awards opportunitiesWho You Are:
|
|