Associate Director, Data Personalization - Denver Colorado

Company: Horizontal Talent
Location: Denver, Colorado
Posted On: 04/28/2024

Associate Director Data Personalization
Requirements

• Experience with CRO/data personalization and customer data -platforms
• Digital marketing + data analytics experience
• Experience with Adobe Analytics and Tagging -
• A/B testing (Adobe Target)
• Client facing and agency experience highly desired Role and Responsibilities
  • Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology
  • Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns
  • A proven track record of testing and personalization strategy, and the ability to define strategies based on client business objectives
  • Assess and audit the current state of CRO platform configuration
  • Prepare project plans that list tasks, milestones, timelines, deliverables, dependencies and owners
  • Monitor the effectiveness of campaigns and iterate on the prescribed testing plan
  • Accelerate implementation and achieve ROI on the CRO investment
  • Provide consulting and roadmap for website optimization and customized experience strategies to clients
  • Work with UX/UI teams to take finalize content for personalization or A/B testing
  • Work with Analytics team to assess performance in order to drive data driven campaigns
  • Serve as senior subject matter expert and advisor for channel team members, and during business development pursuits
  • Maintain clear and thorough process documentation and testing documentation
  • Lead a team of Personalization Specialists to execute upon multiple personalization client projects
  • Responsible for the growth and maintaining top performance of assigned accounts.
    Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. -For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $72 - $81 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location. - Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law. In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment. PandoLogic. Keywords: Documentation Manager, Location: DENVER, CO - 80218 , PL: 592729031 More...

        

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