Field Marketing Director, West - Berkeley California

Company: Amplify
Location: Berkeley, California
Posted On: 05/04/2025

A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visitamplify.com.The Field Marketing Director is responsible for defining, developing, and overseeing the execution of a comprehensive, regional Go-To-Market strategy that supports the sales team in achieving both short- and long-term sales revenue targets and overall territory goals.This includes but is not limited to, leading the development and execution of regionalized campaign plans, strategic and tactical adoption plans, multi-channel promotional strategies, territory-specific messaging and positioning, marketing collateral, and events, conferences, and sponsorships.Essential Responsibilities:

• Collaborate and partner with Sales Leadership to develop and maintain a territory brain trust that knows the region intimately, including the needs, gaps, obstacles, and opportunities across the territory.
• Collaborate and partner with Sales Leadership to develop and deliver regional sales gatherings and meetings.
• Build and foster strong relationships with sales and marketing leaders, Account Executives, and Per Diems across the region, and maintain frequent communication to determine how to meet needs, fill gaps, and use resources most appropriately.
• Lead and manage the marketing strategy and activities related to each stage of current and upcoming state adoptions, such as market research, adoption-related messaging and collateral development, advanced pre-work, state submission processes, sampling, district evaluation and review processes, piloting, and selling.
• Collaborate and partner with Product Marketing to inform national messaging and marketing activities by providing ongoing input from the field.
• Manage response creation to district questionnaires and rubrics across products.
• Lead the marketing strategy and tactics utilized across the region, including those designed to support Sales with prospecting, lead generation, pipeline building, and opportunity advancement.
• Stay abreast of regional nuances, requirements, and developments, including, but not limited to, adoptions, RFPs, and policy changes.Minimum Qualifications:
  • Bachelor's degree with 12+ years related experience, including 5+ years of professional experience in sales within the education publishing industry,
  • 5+ years of professional experience in marketing within the education publishing industry,
  • 5+ years of professional experience and success in managing complex projects-excellent project management skills are essential
  • Experience developing and executing campaigns that drive sales
  • Experience with prospecting, lead generation, pipeline building, and closing opportunities
  • Experience writing RFPs and/or rubric responses
  • Experience writing marketing copy, informing and influencing design, managing print production, coordinating print and digital marketing activities, and managing events
  • Experience collaborating with Product Development, Product Management, and Marketing Services teams (including project managers, designers, and digital marketers)
  • Experience (intermediate to advanced levels) with the entire Google Suite, Microsoft Office, Google Analytics, Marketing Automation Platforms (i.e., HubSpot, Pardot), WordPress, Adobe, Zoom, and Slack
  • Exceptional written and verbal communication skills
  • Exceptional interpersonal skills
  • Exceptional leadership skills with experience managing people
  • Ability to travel (15-20 % of time)Preferred Qualifications:
    • Highly motivated, self-starter with a strong work ethic and drive
    • Ability to operate effectively and calmly while maintaining a sense of urgency within a fast-paced, deadline-driven environment
    • Ability to think strategically and analytically
    • Ability to be agile and switch directions quickly and efficiently
    • Ability to think creatively, solving unusual challenges in new and successful ways
    • Reside in the West territoryWhat we offer:Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, stock options, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $120,000 - $130,000. This role is eligible for commissions based pay.Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email ..If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.Amplify is an E-Verify participant. More...

          

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