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Director of Digital Marketing (AdTech/Performance) - San Francisco California
Company: Sigma Computing, Inc. Location: San Francisco, California
Posted On: 05/14/2024
Sigma is looking for a Director/Senior Manager of Digital Marketing who can bring hands-on expertise and excellence to our digital demand strategy. This role will work cross-functionally, develop a deep understanding of how digital channels impact revenue creation, and rapidly develop and execute a plan to meet and exceed performance goals. This person must also have the confidence to experiment with new channels and tactics, the knack for crafting high-performing ad copy, and the experience to know what works and what is exceptional vs. run-of-the-mill marketing. Above all, the person must be highly collaborative, work well within a team, and be a key player in building the world's best demand gen team. What you'll be doing: - Directly manage our digital channels such as Google Ads, Linkedin, 6Sense, and more.
- Build and evolve the keyword strategy for both paid and organic with an eye to increasing the share of organically sourced inquiries.
- Expand performance analytics reporting using the Sigma product and use data to drive insights into actions.
- Collaborate with the team to ideate and build high-performing offers and campaigns.
- Develop innovative online programs for major campaigns, product launches, and events.
- Stay abreast of the latest modals and capabilities and ensure we are always first to test any new medium.
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