Director, Brand and Content - Redwood City California

Company: Simpplr Inc
Location: Redwood City, California
Posted On: 05/05/2024

The Opportunity
The role will have a high impact on the journey forward for Simpplr, an AI-powered integrated employee experience platform ranked as a top leader both by Gartner and Forrester. The role will drive the establishment of brand, thought leadership, and research insights as critical differentiators and strengthen Simpplr's leadership in the market.
Your Job Responsibilities
What you will be doing:

• Own, shepherd, and develop our brand, with the goal of building a brand that the market associates as the leading brand in the category.
  
• Working with your team, you will develop brand elements, guidelines, and assets and ensure that key marketing, sales, and corporate materials and experiences are on-brand.
  
• You will lead creative, content, brand storytelling, social, PR, website, on-brand presence at events and webinars, etc., and also work closely with internal and corporate communications.
  
• You will work with your teams on the content calendar and deliver high-quality, on-brand content that helps the business achieve its revenue and category leadership goals. Content types include eBooks, white papers, blog articles, infographics, podcasts, contributed media write-ups, etc.
  
• You will be driving how we project our thought leadership and subject matter expertise, especially in AI and employee experience.
  
• Research insights are a key part of our brand, and we are known for publishing influential annual reports. You will be driving the maximum impact of such research for brand awareness and amplification.
  
• You will also be responsible for controllable on-brand presence and messaging on the major social media platforms, relevant 3rd-party websites, and review sites such as G2, TrustRadius, Capterra, and Gartner Peer Insights.
  
• On the PR front, you will aim for earned stories and placements not just in industry publications but also in top-tier business media such as Forbes, Forbes, WSJ, Business Insider, Inc., FastCompany, etc. You will also work on securing relevant speaking opportunities.
  
• You and your team will closely collaborate with product marketing, growth, research insights, and customer advocacy teams in marketing, as well as cross-functionally with GTM, corporate communications, and other functions at Simpplr.
  
  Your Skillset
  What makes you a great fit for the team:
  
  
  
  • You align with Simpplr's Mission: "To enable a positive work environment by helping organizations be open and caring" and believe it's critical for organizations to have strategies that help connect, align, and engage employees.
    
  • Warm, empathetic leader: We're looking for a leader who prioritizes nurturing creative talent, providing a lot of active feedback, acknowledging work, and helping people grow in their craft and careers.
    
  • You operate with a sense of ownership and urgency, and you have high standards for your and your team's work products and impact.
    
  • You are exceptionally strong in communication skills, both written and verbal, you are well organized, and you have an eye for designs and details.
    
  • Proven track record of driving awareness: You can point to past leadership experience where you owned market share metrics and successfully grew the audience for a technology product.
    
  • You can quantitatively prove success: You're an expert in measuring the impact of awareness campaigns and able to demonstrate business results. You can clearly articulate what is and is not important and defend your results.
    
  • 7+ years' experience in B2B SaaS. At least some of it is in products/platforms positioned for enterprise buyers and buying teams.
    
  • BA/BS required
    
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