|
Head of Commercial - Kohler Ventures - (req56653) - Palo Alto California
Company: Sterling Kohler Location: Palo Alto, California
Posted On: 05/04/2024
Head of Commercial - Kohler VenturesWork Mode:HybridLocation: Hybrid atPalo Alto, CA or New York City, NYOpportunityKohler Ventures is an independent company wholly owned by Kohler Co., a global leader in kitchen and bath, power generation, and hospitality. Our mission is to build new digital businesses that empower consumers to lead healthier lives. We explore how familiar experiences can be enhanced and innovations developed through the integration of leading-edge technology, science, and design. Come join us as we build a best-in-class global multi-disciplinary team across artificial intelligence, machine learning, design, advanced software and hardware engineering, strategy, venture investments, sales, marketing, and partnerships.We are seeking a Head of Commercial/Marketing who is passionate about Growth Hacking and is a Digital first consumer marketer. You have expertise in branding, app engagement, and subscription conversion. You have a passion for SEO, growth hacking, A/B testing, viral loops, network effects, and digital commerce. You will have a successful marketing and commercial track record of growing a business unit or start-up in the digital consumer space.In your role as Head of Commercial/Marketing at Kohler Ventures you will: - The Head of Marketing reports to the Head of Kohler Ventures and manages 3 direct reports (Events, Brand management, and Digital marketing).
- You will lead marketing strategy and provide the strategic vision for our marketing and brand efforts
- Manage and guide the marketing plan in close cooperation with the Head of Kohler Ventures
- Discover trends, stay close to the market and actively leverage these trends for user acquisition and retention
- Meet user needs - Understand and analyze user needs and translate them into actionable insights
- Provide data driven leadership - Develop a truly data driven approach to marketing and promote it throughout the team
- Define marketing measurement and implement those KPIs company wide
- Own all growth efforts - Become the owner of all growth topics across organization & lobby for marketing interests
- Track, evaluate, create visibility around, and act on metrics, critical success factors and key outcomes
- Lead engagement with commercial partners as well as creative and media agencies for marketing activitiesSkills/Requirements
|
|