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Account Director - Santa Monica California
Company: GumGum Location: Santa Monica, California
Posted On: 05/03/2024
The Account Director role is an individual contributor responsible for prospecting and closing sales in GumGum's Market Leading Contextual Advertising platform. Reporting to Sales Director in Los Angeles, this role is responsible for developing key relationships within large and mid-size agencies with occasional managerial guidance on strategic client calls. We require this role to work relatively autonomously while being supported by a cross-functional pre-sales team. Account Directors have experience and deep knowledge of the online media landscape, the advertising community and have at least 4+ years of digital media experience. The Account Director uses existing processes to solve a variety of challenging problems to deliver for clients. The role is required to apply independent judgment and discretion to select appropriate options from GumGum's defined and proven products. Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.#li-remote What You'll Achieve - Drive revenue for West Coast (Los Angeles) - Responsible for a book of business of $3M+ (yearly goal), driving renewal revenue and new business in LA and surrounding areas. This role is responsible for prospecting and growing large to mid-sized agencies across a variety of accounts.
- Drive Sales from Marketing Channels - Identify and qualify opportunities from marketing driven leads
- Sales Prospecting and Hunting - Expectation to generate a high volume of sales related activity including cold calling, presentations, RFP's, and out of the box sales solutions
- Upsell Current Clients in Current and New Products - Provide market insight into the display and video offerings by generating sales specifically from key brands and agencies. Support the sales of additional products such as Verity and provide market insights from clients
- Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and ultimately provide GumGum solutions for their marketing and advertising goals.
- Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients' needs
- Internal Collaboration - Work with Account Manager, CSM, PSM and other internal teams to ensure sold proposals are successfully implemented and aligned with client expectations.
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