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Staff Data Scientist - Redwood City California
Company: Course Hero Location: Redwood City, California
Posted On: 04/25/2024
Course Hero is hiring! Help us build a world where every student graduates, confident and prepared, through innovative applications of data science. Are you our dynamic Staff Data Scientist focusing on Search Engine Optimization Econometrics? SEO is an art form to which we are bringing more scientific, measurement, and statistical rigor. -As one of the largest sites on the internet (100M+ indexed pages, 1B+ pageviews/year, 100M+ users/year) we have enough data to make meaningful innovations, and a world-class SEO team to partner with. Organic traffic is our lifeblood, so improving our understanding of search algorithms through measurement, experimentation, and modeling will improve our search rankings and therefore drive growth for the business. Here are some ways you'll make an impact: - Work with SEO Strategists and peer Data Scientists to understand SEO best practices, propose strategic ideas, and develop measurement techniques to understand impact.
- Discover and validate key performance metrics, for ourselves and competitors.
- Develop models and datasets for synthetic control.
- Propose experimentation strategies utilizing our primary coursehero.com domain and our other domains.
- Model the value of different SEO improvement strategies - from changes to the site structure, internal linking, tagging, sitemaps, external links, etc.
- Model Top Level Domain health, again for the primary coursehero.com domain and our others, and competitors.
- Model the precursors of traffic, namely crawling, indexation, rankings and landing health. From that work, take charge of crafting and refining crucial metrics for the SEO domain, collaborating closely with cross-functional teams to deliver clear, actionable insights. Your ability to transform complex data into understandable metrics will guide our SEO strategies and decision-making processes.
- Build reusable analysis tools for sample sizing and post-test analysis.
- Effectively communicate findings to internal and external team members to guide decision making and drive implementation.
- Formulate hypotheses to improve model accuracy and conduct rigorous testing to validate hypotheses.
- Continuously monitor and evaluate the effectiveness of SEO strategies, making adjustments as needed to maximize impact.
Are you our Staff Data Scientist? |
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