Data Analyst 3 - San Jose California

Company: Ursus Inc
Location: San Jose, California
Posted On: 04/25/2024

JOB TITLE: Data Analyst 3
LOCATION: San Jose or San Francisco, CA (hybrid)
PAY RANGE: $59.00 - $69.00
DURATION:10 months

TOP 3 SKILLS:

• 5+ years of marketing or business analytics experience with synthesizing large-scale data sets to generate insights and recommendations.
• 5+ years of working experience using SQL, Excel, Tableau, and/or Power B. R & Python knowledge are preferred.
• Understanding of the data science models used for measuring marketing incrementality
  Company:
  Our client a Fortune 500 Software Organization is seeking a Data Analyst 3 to bring onto the team.
  
  Job Description:
  In this role, you will help plan and implement marketing effectiveness measurement across the paid and organic/owned Social Media channels. (Meta, YouTube, TikTok, etc...) This role will work closely with cross-functional teams to
  • Track weekly performance (spend & KPIs) and build automated dashboards/tools to enable self-serve insights.
  • Set quarterly KPI targets, evaluate investment efficiency, and provide inputs on social channel optimizations.
  • Perform content & audience level analysis, build full-funnel content measurement framework to understand 'what contents are performing best to which audience segments?'
  • Design & Measure A/B tests (or Marketing Incrementality Test) to validate the hypothesis and findings to be used in modeling.
  • Working with Social Marketers, Data Engineering, and Data Science teams to develop new tools from 0 to 1.
    Skills:
    • 5+ years of marketing or business analytics experience with synthesizing large-scale data sets to generate insights and recommendations.
    • 5+ years of working experience using SQL, Excel, Tableau, and/or Power B. R & Python knowledge are preferred.
    • Understanding of the data science models used for measuring marketing incrementality, e.g. multi-touch attribution, marketing mix models, causal inference, time-series regression, match market test, etc....
    • Understanding of the full-funnel cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities.
    • Flexibility in priority shifts and fast iterations/agile working environment.
    • Strong problem-solving skills, and ability to structure problems into an analytics plan.
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