Group Product Director, Market Access Marketing, TAR-200 Combination - Horsham Pennsylvania

Company: Disability Solutions
Location: Horsham, Pennsylvania
Posted On: 05/16/2024

Johnson & Johnson, is recruiting for a Group Product Director (GPD), Market Access Marketing, TAR200 Combination located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . This position is a critical part of the U.S. launch team TAR200 Combination in localized bladder cancer. The GPD, Market Access Marketing, will be responsible for the development and execution of an integrated U.S. market access launch strategy for TAR200 and Cetrelimab. The GPD will be responsible for the leadership of direct reports and must work closely with multiple functions including Strategic Customer Group (SCG), Franchise Marketing, Sales, Sales Training, Business Analytics, Medical Affairs, Real World Value & Evidence (HECOR), R&D, Corporate Communications and outside vendors in order to effectively execute key commercial activities. In addition, this GPD will also work closely with the leaders across the Janssen Multiple Myeloma Portfolio. Key Responsibilities:

• Lead development of brand Value Proposition
• Partner closely with SCG on coding requirements for TAR200 procedure
• Represent US team on Integrated Evidence Team (IET) to inform Integrated Evidence Generation Plans (IEGPs)
• Partner with Value & Evidence in house and field teams
• Represent US team on EMAT and IEGP global strategic forums to ensure US input
• Collaborate with Strategic Customer Group (SCG) across all teams (including field teams) including Value, Access & Pricing
• Lead GPO strategy and engagement, Trade/Distribution strategy
• Partner with Franchise Marketing on the design and development of Key Account Manager (KAM) marketing materials in collaboration with the GPD, Key Accounts
• Lead field facing access pull through /fulfillment strategies and tactics for the brand
• Lead strategy on key policy and legislative topics impacting brand ex: 340B
• Develop competitive access strategies for localized bladder market
• Partner with managed markets team to develop and implement pricing strategy and payer strategy (rebates, contracting, payer ad boards, innovative engagements)
• Oversee tactical execution of direct and indirect reports
• People Development: Performance, coaching and development coordination and calibration, Succession planning, Development plans, Recruitment/Retention This is not an extensive, comprehensive listing of job functions. May perform other duties as assigned. More...

      

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